As a fashion professional, lover and devotee, you eat, sleep and breathe fashion. The question is: Why is it so diﬃcult to access everything fashion in one place? Whether a hard-to-ﬁnd documentary, a passage in a speciﬁc book, or the latest Chanel runway show, This Is Fashion will present the most comprehensive digital library in existence. As any enthusiast can tell you, the fashion world moves quickly. Professionals and lovers alike need a convenient way to stay up to date. With international content, thorough search algorithms and a memory for your tastes, This Is Fashion is a well of news and inspiration that can ﬁt into your pocket. Moreover, hundreds of years of fashion history are deteriorating away from the public eye. Located in archives and private collections across the globe, there is no digital back-up to save them. The desired public, wherever they are in the world, deserve access to these documents and images. Imagine how hard it is for these fashion enthusiasts to find exactly what they are looking for in the immense pile of unindexed information? This Is Fashion sure can! We will not sit back and watch fashion history fade, it is time to make a change.