This Is Fashion - Pitch

“Reincarnation” is the new short film created and directed by Karl Lagerfeld to accompany the CHANEL Paris-Salzburg 2014/15 Métiers d'art collection shown on December 2nd, 2014 in Salzburg. This new short film was the perfect opportunity for Karl Lagerfeld to develop an artistic collaboration with Pharrell Williams, a close friend of the House and personal friend of the designer. In fact, the artist composed and wrote the lyrics to "CC The World," the original soundtrack for Reincarnation, and he also plays one of the lead roles and will be, along with Cara Delevingne, the face of the upcoming campaign of the Paris-Salzburg 2014/15 Métiers d'art collection. #CHANEL #CHANELFashion #KarlLagerfeld

As a fashion professional, lover and devotee, you eat, sleep and breathe fashion. The question is: Why is it so difficult to access everything fashion in one place? Whether a hard-to-find documentary, a passage in a specific book, or the latest Chanel runway show, This Is Fashion will present the most comprehensive digital library in existence. As any enthusiast can tell you, the fashion world moves quickly. Professionals and lovers alike need a convenient way to stay up to date. With international content, thorough search algorithms and a memory for your tastes, This Is Fashion is a well of news and inspiration that can fit into your pocket. Moreover, hundreds of years of fashion history are deteriorating away from the public eye. Located in archives and private collections across the globe, there is no digital back-up to save them. The desired public, wherever they are in the world, deserve access to these documents and images. Imagine how hard it is for these fashion enthusiasts to find exactly what they are looking for in the immense pile of unindexed information? This Is Fashion sure can! We will not sit back and watch fashion history fade, it is time to make a change.

In December 1953, Coco Chanel began her incredible return to center stage. The designer reopens her Haute Couture house after fifteen years of absence. The collection is welcomed by the French press with an icy silence. Only the American media supports the looks that define the rebirth of Chanel's style. "The Return" retraces this determining period, that shaped the legend of the designer of rue Cambon forever. "The Return," imagined, written and directed by Karl Lagerfeld, features Geraldine Chaplin in the role of Gabrielle Chanel, Rupert Everett, Anna Mouglalis, Lady Amanda Harlech, Arielle Dombasle, Kati Nescher, Vincent Darré and Sam McKnight. #CHANEL #CHANELFashion #KarlLagerfeld Credits: Sonata for Oboe and Piano, Op. 185_Scherzo Music by Francis Poulenc © (1962) Chester Music Ltd Courtesy of Première Music Group Indésens Digital License: Alexandre Gattet, oboe Emmanuel Strosser, piano

Our founder was honored with a request to pitch the This Is Fashion platform to the students of ESMOD - ISEM in a live session hosted by one of the most prestigious schools in Paris. In this pitch you will learn about how the students generally receive our product.

Debuting in a special film co-directed by award-winning photographer and director Floria Sigismondi and Alessandro Michele, Aria. A singular voice, taking its turn in the spotlight; in the Italian language, ‘air’. In his notes on the collection, the Creative Director calls it “a deep and ecstatic diving in everything we yearningly miss today… a jubilee of breath.” In the year of Gucci’s centenary, Alessandro Michele opens the locks of history, only to find a deeply personal vision of the mythology that surrounds the brand. Standing sentinel is the Savoy Club—a tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. Once inside, Aria’s “hacking lab made of incursions and metamorphoses”—from Alessandro Michele’s notes on the show—is unveiled, featuring elements from House heritage and designs from Demna Gvasalia, Creative Director of Balenciaga, ultimately expressions of reverence and homage. #GucciAria #AlessandroMichele Music: The soundtrack, by Alessandro Michele and mixed by Lawrence Rothman, comprises a selection of songs featuring the word Gucci, speaking to the staying power of the Maison and how profusely it contributed to the vocabulary of pop culture. Lil Pump "Gucci Gang” (B. Murray / G. Garcia / G. G. Nealy) © Kobalt Music Publishing Ltd obo CyPark Songs, Esskeetit Publishing, Cypress Park Music, Tha Lights Global Publishing LLC (P) 2017 Tha Lights Global/Warner Records Inc. / Warner Music Italia Srl Rick Ross feat. Future “Green Gucci Suit” (R. Ross / A. Stewart / N. Wilburn / D. Hayes) © 2018 Universal, Dick James Music Ltd. Irving Music, Inc. Nayvadius Maximus Music, EMI Blackwood Music Inc, 4 Blunts Lit At Once Publishing Licensed by Universal Music Publishing Ricordi Srl., EMI Music Publishing Italia (P) 2018 Epic Records, Sony Music Entertainment, Warner Music Italia Srl Bhad Bhabie “Gucci Flip Flops (feat. Lil Yachty)” (M. McCollum / L. Jae / I. Whitlow / J. Muhammad / L. Porter / D. McCorkell / D. Bregoli / S. Gloade / J. Lowe) © 2018 Ten Down Muzik, Eardrummers Entertainment LLC, Publishing Designee of Samuel Gloade, Warner-Tamerlane Publishing Corp., Artist Publishing Group LLC, Songs Of Universal, Inc., Boat Boy's Publishing, BMG Platinum Songs US, Mushie Music, Built By Music, Josiah Muhammad Publishing, Bhabie Publishing Licensed by Warner Music Publishing Italy S.r.l., Kobalt Music Publishing Ltd, Universal Music Publishing Ricordi Srl., BMG Rights Management (Italy) srl, Administration MP Inc., Cafè concerto Srl (P) 2018 Artist Partner Group Inc., Warner Music Italia Srl Mier “Gucci On My Bag” © (P) Jendex Records Die Antwoord, Dita Von Teese “Gucci Coochie” (A. Du Toit / W. Jones / J. Nobrega / L. Muggard / Dita Von Teese) © 2016 Zef Publishing, Kobalt Music Publishing Ltd, Universal Music. Corp. Licensed by Warner Music Publishing Italy S.r.l., Universal Music Publishing Ricordi Srl. ℗ Zef Records LLC / AWAL Recordings Ltd Vitalic, feat. David Shaw and The Beat “Waiting For The Stars” (P. Arbez / D. Shaw/ J. Garraud) © 2017 Downtown Music, Square Rivoli Publishing, Budde Music France, Strictly Confidential France, CTZ Publishing Licensed by Dipiu’, Accordo Edizioni Srl The production of this video followed Health and Safety guidelines and Covid-related laws and regulations. Bureau Veritas Italia monitored the set in which animals were present and verify that no animals were harmed.