Gucci - Cruise 2020

Coming soon to a Boulevard near you. Watch the livestream on November 2 at 8pm (PT). © Universal City Studios LLC. All Rights Reserved #GucciLoveParade

Debuting in a special film co-directed by award-winning photographer and director Floria Sigismondi and Alessandro Michele, Aria. A singular voice, taking its turn in the spotlight; in the Italian language, ‘air’. In his notes on the collection, the Creative Director calls it “a deep and ecstatic diving in everything we yearningly miss today… a jubilee of breath.” In the year of Gucci’s centenary, Alessandro Michele opens the locks of history, only to find a deeply personal vision of the mythology that surrounds the brand. Standing sentinel is the Savoy Club—a tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. Once inside, Aria’s “hacking lab made of incursions and metamorphoses”—from Alessandro Michele’s notes on the show—is unveiled, featuring elements from House heritage and designs from Demna Gvasalia, Creative Director of Balenciaga, ultimately expressions of reverence and homage. #GucciAria #AlessandroMichele Music: The soundtrack, by Alessandro Michele and mixed by Lawrence Rothman, comprises a selection of songs featuring the word Gucci, speaking to the staying power of the Maison and how profusely it contributed to the vocabulary of pop culture. Lil Pump "Gucci Gang” (B. Murray / G. Garcia / G. G. Nealy) © Kobalt Music Publishing Ltd obo CyPark Songs, Esskeetit Publishing, Cypress Park Music, Tha Lights Global Publishing LLC (P) 2017 Tha Lights Global/Warner Records Inc. / Warner Music Italia Srl Rick Ross feat. Future “Green Gucci Suit” (R. Ross / A. Stewart / N. Wilburn / D. Hayes) © 2018 Universal, Dick James Music Ltd. Irving Music, Inc. Nayvadius Maximus Music, EMI Blackwood Music Inc, 4 Blunts Lit At Once Publishing Licensed by Universal Music Publishing Ricordi Srl., EMI Music Publishing Italia (P) 2018 Epic Records, Sony Music Entertainment, Warner Music Italia Srl Bhad Bhabie “Gucci Flip Flops (feat. Lil Yachty)” (M. McCollum / L. Jae / I. Whitlow / J. Muhammad / L. Porter / D. McCorkell / D. Bregoli / S. Gloade / J. Lowe) © 2018 Ten Down Muzik, Eardrummers Entertainment LLC, Publishing Designee of Samuel Gloade, Warner-Tamerlane Publishing Corp., Artist Publishing Group LLC, Songs Of Universal, Inc., Boat Boy's Publishing, BMG Platinum Songs US, Mushie Music, Built By Music, Josiah Muhammad Publishing, Bhabie Publishing Licensed by Warner Music Publishing Italy S.r.l., Kobalt Music Publishing Ltd, Universal Music Publishing Ricordi Srl., BMG Rights Management (Italy) srl, Administration MP Inc., Cafè concerto Srl (P) 2018 Artist Partner Group Inc., Warner Music Italia Srl Mier “Gucci On My Bag” © (P) Jendex Records Die Antwoord, Dita Von Teese “Gucci Coochie” (A. Du Toit / W. Jones / J. Nobrega / L. Muggard / Dita Von Teese) © 2016 Zef Publishing, Kobalt Music Publishing Ltd, Universal Music. Corp. Licensed by Warner Music Publishing Italy S.r.l., Universal Music Publishing Ricordi Srl. ℗ Zef Records LLC / AWAL Recordings Ltd Vitalic, feat. David Shaw and The Beat “Waiting For The Stars” (P. Arbez / D. Shaw/ J. Garraud) © 2017 Downtown Music, Square Rivoli Publishing, Budde Music France, Strictly Confidential France, CTZ Publishing Licensed by Dipiu’, Accordo Edizioni Srl The production of this video followed Health and Safety guidelines and Covid-related laws and regulations. Bureau Veritas Italia monitored the set in which animals were present and verify that no animals were harmed.

Watch the Gucci Fall Winter 2020 Women's Fashion Show live from the Gucci Hub in Milan.

Presented at the Gucci Hub, the Gucci Spring Summer 2020 collection by Alessandro Michele embraced the closing phrase on the show notes: “Fashion as a space of poetical self-affirmation where the desire of the self can shine.” Music Direction Alessandro Michele and Steve Mackey Soundtrack composed and produced by Jacques Auberger

Watch the Gucci Cruise 2020 fashion show live from the runway at the Capitoline Museums in Rome.

See the Gucci Fall Winter 2019 collection live from the runway at the Gucci Hub in Milan. Music: 'Gabriel’s Message' arranged by Edgar Pettman Music Direction: Steve Mackey

“I feel very close to the concept of intermixing beautiful things, between high and low culture” Alessandro Michele. Presenting the Gucci Spring Summer 2019 fashion show in the Théâtre Le Palace, Paris. Music: Il Trovatore: "D'amor Sull'ali Rosee” Dame Joan Sutherland, National Philharmonic Orchestra & Richard Bonynge Brahms Symphony No. 3 in F Major, Op. 90: 3. Poco allegretto Berlin Philharmoniker & Herbert von Karajan Palace Variation #1 & Palace Variation #2 Ben Lee Baby Alone In Babylone Jane Birkin Serge Gainsboug La Difficulté d'Etre (Selections) Jean Cocteau & Raymond Rouleau Poemes (Selected From "Plain Chant”) Jean Cocteau © Gallimard 1983 Thanks to Comité Jean Cocteau