Karl Lagerfeld: "I love to use in a funny way words from the visual web communication world. Very 21st century... Easy perceiving and progressive enhancement of the new Fendi looks. It's a very Roman typeface of Design with a strong ROOT DIRECTORY. No static positioning, things move with ease... Fendi accomplished tool tips of the house's crafts and a strong visual constructivism. The collection is a kind of easy "Dreamwear" (not Dreamweaver...) with the appropriation of all the house's codes. A collection of monochrome color blocks (not blogs...) and an overblow of transferring lines (not files...). An absolute positioning of the Fendi image: Contrasts with visual harmony. It is a kind of eye-tracking statement. Easy perception of the fluid layouts of the cuts. Everything is "hyperlinked": clothes, bags, shoes, accessories... It is a kind of "inline style" like modular design in a display of clear forms and colors..."
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