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This Is Fashion – Press office
Liza Foreman
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PRESS-RELEASE: This Is Fashion Announces Jean-Baptiste Andreani as an Advisor



19-03-2019, Paris – This Is Fashion, the world’s leading fashion media library, is pleased to announce that Jean-Baptiste Andreani, the Managing Director of the fashion school, IFA Paris, has been named as an advisor. Mr. Andreani joins our advisors which includes Chris Llewellyn, the former President & CEO, of FIPP, the print media association, and litigator Michael McNutt of law firm Lazareff Le Bars.


Said Mr. Jean-Baptiste Andreani: “After reviewing a presentation of This Is Fashion, I was immediately drawn to the concept. Having worked with fashion institutions in the Asia-Pacific region, Europe, the US, and the Middle-East, I am aware that Millennials have yet to be delivered a customized digital learning experience that would meet their needs. This Is Fashion sets out to do that.”Baptiste decided to join in when he was introduced to the product for the first time at IFA Paris.

He added: “It provides students with an ‘on-the-move’ fashion archive and platform that fits their ever-changing schedules. It’s a great product to not only assist with any fashion student’s education but to also provide the general public with a one-stop-shop for film and print materials in fashion, dating back to the 1800s.”

Added This Is Fashion’s Founder, Sander Kooger: “Naming Jean-Baptiste Andreani to our board of advisors strengthens one of the most important aspects of This is fashion. Mr. Andreani brings years of educational experience, for our soon-to-be-launched online fashion library. Mr. Andreani has stepped right behind This Is Fashion from the beginning. We are truly grateful for the 5,000 Euros pledges to kickstart our live crowdfunding campaign which is aiming to raise Euro 75,000 to launch the first phase of the This Is Fashion app.”

Our campaign link:

Mr. Andreani will advise This Is Fashion on educational features and innovations, iterating the existing strategy into a stronger even more successful version, with each lesson learned. Mr. Andreani will also act as an advisor for the management team, using the great experience that he has built at major fashion educational institutes, including IFA Paris. His appointment means that This Is Fashion is ready to negotiate with increasingly larger players in the fashion education field.


About Jean-Baptiste Andreani

With 15 years experience in Fashion and Business academia across Asia-Pacific, the Middle East, Europe and the USA, Jean-Baptiste Andreani had spearheaded the development of exclusive higher education programs including, but not limited to:

  • World’s First African Gastronomy MBA Program as seen in Forbes
  • Multiculturalism in the Beauty Industry Program as featured in The Huffington Post
  • France’s First Fashion Tech and Innovation Postgraduate Diploma
  • Dedicated Undergraduate program in Fashion Sustainability
  • Cultural Sensitivity and Awareness Workshops in collaboration with Dr Derrick Gay

Jean-Baptiste Andreani is known for creating cohesiveness amongst staff and a community of students and alumni from over 50 different nationalities. He leads his teams through successful completion of complex industry projects, partnerships, academic research, and certifications.


About This Is Fashion

This Is Fashion is a global online fashion archive that delivers access to fashion content, dating back to the 1800s. We are building a library filled with Catwalk footage, Magazines, Films, Documentaries, Books and Lookbooks, dating back to the early 1800’s. Our goal is to build the world’s largest fashion library and make our fashion content available to the public. Negotiations have begun with film studios, brands and publishing houses. Our platform enables fashion fans to read fashion magazines at a lower price and offers publishers an exciting new revenue stream from their archives.