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This Is Fashion – Press office
Liza Foreman
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IFA Paris Partners with Ambitious Digital Fashion Library App, This Is Fashion



Paris, France (March 12, 2019)
 – This Is Fashion is thrilled to announce its third major partnership with IFA Paris, one of the world’s leading fashion schools.

The partnership will give IFA Paris students, staff and faculty access to This is Fashion’s entire fashion archive, which includes fashion magazines, books, catwalks, look books, fashion related films and series, dating back to the early 1800s.

Jean-Baptiste Andreani, Managing Director of IFA Paris, has joined This Is Fashion’s advisory team. Mr. Andreani will help strengthen the network and provide industry knowledge to further expand This Is Fashion’s efforts in revolutionizing fashion media consumption and the educational experience.

Said Mr. Andreani: “This is Fashion is the perfect pedagogical tool for millennial students, as it blends the apprenticeship of our fashion heritage with the latest tech platform.”

This is Fashion is creating the world’s largest online fashion media library. It’s currently running a live crowdfunding campaign to finance the launch at:

This Is Fashion’s application provides an essential source of competitive information for all current and future fashion designers, photographers, stylists, and art directors. This Is Fashion delivers its revolutionary library through the combination of an easy to use interface, as well as A.I. assisted searches that direct users to the inspiration they need to succeed in the fashion industry.


About: IFA Paris

IFA Paris, the school of high-end fashion and fashion-related management, has its roots firmly set in the history of arts and crafts in France. Although its teaching is inspired by the Parisian tradition of fashion and art, it meets the most exacting academic standards on a global scale.

IFA Paris, whose headquarters are located in Paris, has been operating in China for more than ten years, as well as in Turkey, and Thailand through a partnership. IFA Paris is a rare example of a truly international fashion school under totally independent management


About This Is Fashion

This is Fashion delivers its users the world’s largest online fashion media library. The revolutionary archive includes fashion magazines, fashion books, catwalks, lookbooks, fashion related films, and fashion series, dating back to the early 1800’s. The goal is simple: To aggregate all fashion related content in one, easy to use platform that benefits the personal and professional lives of its users. In order to achieve this goal, This Is Fashion works in collaboration with fashion institutes, publishing houses, film studios, as well as other major players in the fashion world. The application also offers publishers the opportunity to convert their archives into exciting new revenue models.


About #SavingFashion

#SavingFashion is a combined effort between This Is Fashion and a variety of fashion institutions to digitize and preserve fashion heritage. This is Fashion helps by sharing technology and knowledge to aid the digitization of antique content in a way that keeps the originals pristine. The goal for #SavingFashion is to keep the fashion heritage available for generations to come and deliver it to the public via the This Is Fashion’s platform.


Press-Kit: Press-kit-v1-BETA


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